Jermyn Street dates back to 1664 when Charles ll authorised Henry Jermyn, the Earl of St Albans, to develop an area close to St James’s Palace. It has flourished ever since with its world renowned reputation as the centre for gentlemen’s fashion, especially bespoke shirts. Now it has extended its reach to include ladies fashion and to some of London’s most famous retail brands including perfumery, jewellery, antiques and art, footwear, fine wine and food, cigars and more.